REASONS TO INVEST IN ORGANIC SEO FOR YOUR DENTISTRY WEBSITE.

In this article, we are going to discuss 6 key reasons as to why you should go ahead and make an investment in your SEO.

1.    SEO still works – The techniques and practices that are deployed to improve SEO for your website still work. Eve with the constant google updates, the techniques used still remain relevant. Plenty of case studies that have been performed can verify this.

2.    SEO is not going to stop working – By doing a basic research on how the major search engines are developing, it is very clear that SEO is not going to cease being effective any time soon or in the future. Even video and audio searches are now depending on keywords the same as written content. This link between the two shows that there will be continued success of SEO techniques as long as search engines exists

3.    SEO s cost-effective – When you compare SEO with other methods of online marketing such as social dia marketing, purchasing leads for an email marketing program, or PPC advertising, search engine optimization provides a fairly better return on investments. ROI. While pay per click advertising may help you to drive more revenue for your business and social media marketing may be very important for your online image, SEO still remains in many ways a bedrock of your online presence.

4.    Search engines are grabbing more market share – A majority of customers somewhere between 70-95% now check for online reviews before they make a purchase of a product or service. This number is expected to continue increasing as more people discover the value of online research. It will not be long before almost everyone with access to the internet is searching for services and products. If you want them to be able to locate your business, you need to put in place a good SEO strategy for your website.

5.    The rise of local search optimization and mobile bandwidth – This year alone, the traffic delivered to mobile devices is expected to surpass the traffic that is delivered to desktop devices.With this explosion in the use of  mobile, new world SEO techniques have opened up for brands and companies. An example is local search optimization.

6.    Lack of a healthy content profile is damaging your site – Search engine updates are changing the way search engines look at websites. Some of the things that did not affect the ranking of a website  a few years ago, such as social media, are now being given fairly high importance in terms of their impact on the search results rankings.

Investing in dentist seo marketing is very important now than it has ever been before, in spite of the current challenges that almost everyone finds themselves facing regarding the lack of organic keyword traffic and data. Put in place a good SEO strategy for your business if you are interested in succeeding in terms of online marketing. SEO remains as one of the most important components of any organization’s online presence and branding efforts.

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Elements of modern website designs

Each and every year, we have seen new website design elements emerge day in day out. Although it may not be necessary to include all of the new elements into your web design, the more of them you can use in your next web redesign or design, the better your revamped website will be.
This is a guide explaining 7 new and important elements of modern website design that you can include in your website design. It's not a must that you use all for them, but this list i have prepared will get you started.

Element 1. - Flat Design

A flat web design is well known for its very simplistic appearance. Instead of using modern design techniques and three dimensional elements, flat designs just use simple illustrations that have typically bright colors.

Element 2. - Hover Effects
This effects help you to identify where you are on a web page. By placing the cursor over a specific part of a website that has a hover effect,the part highlights or changes colors letting you know where you are looking at.

Element 3. - Unique Typography
Typography is a new web design in the web design industry today. A majority of  companies have a particular style, family and size of a font, or typography, that they use and that helps their customers to immediately identify them by just the font versus their rivals or competitors. In the recent years, the number of fonts that a designer can select to use on their website has grown. Web designers now have a broader range of fonts to select from when designing their websites.

Element 4- Scroll to the Page Sections
There are modern websites that have a feature that where you click on a link, you are taken  to a different part of the same page.

Element 5- Giant Product Images
Most B2B websites have started to display large images of their products so as to highlight the different features or parts of their product. This web design element is another important tactic that we are seeing more and more in modern websites.

Element 6- In Depth Product Videos
Apart from the large images used by the companies to display their products, most companies are also beginning to upload in depth product videos on their sites to talk about the new features and benefits of their products.

Element 7- Large and Responsive Images
New websites are also using large photo backgrounds from their homepages. However, this images used on the background must be made responsive.

The large responsive images adapt automatically to any screen size whether you are viewing the image using your mobile device, tablet or from your desktop. Having the image responsive means that you will be able to view the image very clearly without having to scroll up and down and side to side.

Uber is a good example of a website that uses a large responsive background photo on their website as well as the design elements of making the image responsive.

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A Simple Step by Step Guide to onsite SEO

Search engine optimization for a new website for your business or for professional use can be intimidating due to the amount of information out there . Almost everyone on the internet thinks that he or she is a SEO expert thus cluttered and useless information has filled the internet. Often if you do not have an experienced SEO expert, you will end up doing nothing.

In this article we are going to dig deep into onsite search engine optimization to help you have a clear understanding on on-site SEO.

On-Site SEO Basics

Most of the important search engine optimization usually happens on your site. There is a lot said about link building as being the most important SEO strategy but link building without onsite search engine optimization is not going to be of help to your site. Below are the bare minimum onsite search engine optimization elements that you should make sure to put on each of your websites main ages, especially the homepage of your website.

What is The Golden Rule of On-Site SEO.

One thing you should understand is that you should not overdo any of the following SEO elements. It's very normal to get tempted to try and fix as many as possible keywords on your pages but that is not the main goal. Google has actually rolled out an over-optimization penalty to the websites that are stuffing keywords onto one page. The main way to do this is to keep it simple and think of four to five keyword phrases or keywords for each page on your website.

When you are not sure of the keywords that you should use, use google Adwords keyword tool to get some suggestion.

Title Tag

The title tag on the pages of your blog or website tell the search engines what the specific page is about. The title tag should be at most 70 characters or less and should include your brand or business name and the keywords that relate to the specific page only. The title tag is usually placed between the <HEAD> </HEAD> tags that are near the top of the page’s HTML code.

 Meta Description

A meta description on pages of your blog or website is responsible of giving the search engines a little more information on what your page is about. Some people still debate on whether the meta descriptions can help with keyword rankings. Nonetheless, you should write your meta description with a human audience in mind and should include the page’s target keywords. This is because the meta description does not show up in the search results.

TItle tags and Meta descriptions in search results.

If the keywords searched by a google user are in your title tag or meta description, you are likely to be highly ranked on that page. Google will also bold your title tag and the meta description.

It is advisable that you use your brand or business name and keywords in both the meta and title description . This will helps your brand to appear in the search results when a search engine uses those terms.

Using WordPress

If you are using WordPress on your website domain, then you are in luck. This is because adding meta descriptions and title tags and meta to your website’s pages is vey easy. You can use free plugins such as All in One SEO and SEO by Yoast. 

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